My task was to redesign the Optimise Your Body website from the ground up, creating a modern, user-friendly platform that would effectively communicate the business's holistic approach to health, including workouts, nutrition, mindset, and lifestyle support.
I began by conducting stakeholder consultations to understand the business goals and target audience. From there, I developed a clean, responsive design that improved navigation and showcased key services through personalised infographics and intuitive content layouts. To enhance visual appeal and usability, I incorporated icons, optimized imagery, and ensured fast-loading pages.
The result was a fresh, professional website that significantly improved user engagement and provided the business with a strong online presence. The client praised the redesign for its clear communication of services and modern, inviting look. I continue to maintain the site, ensuring it remains optimised and up to date. The below images show the website before and after the redesign.
OYB Website Before Redesign
OYB Website After Redesign
